My philosophy is basically to show that every designer should has two sides:
First is the crazy and the talented one who knows how to create shapes, colors and use different materials while the second character is the researcher who is studying and analyzing the competition which allows me to highlight the products strengths and hide its weakness. The designer should do designs based on his knowledge of the market and branding roles. The balance between two sides is the key to making a excellent design to push products into the market, gaining more sales and revenue.
